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ATTITUDE INDUSTRIES started in 2007 with tuner and programmer Derek Fischer (founder of Pure Logic) along
with hill climber and tuner Brook Beckstrum. We wanted to bring a company to the market that had customer
service in mind and offered the best products in the industry at affordable prices. We are here to help
individuals and companies with their EFI needs and not compete against them like our competitors.
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Brook Beckstrom
Brook Beckstrom has a long history in the snowmobile and ATV business. He raced dirt bikes and ATV’s as a
kid. His parents owned a dealership. He has competed on the Rocky Mountain Snowmobile Hillclimb Association
race circuit. He has raced for both Ski Doo and Polaris. He has a lot of experience tuning and testing
and knows what it takes to make a sled run well. He has learned a lot of little secrets from some of the
best in the business. Now with Attitude Industries he will bring that tuning ability to all of you.
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Derek Fischer
Derek Fischer has a love for all the big boy toys: pickup trucks, quads, snowmobiles, etc. He raced dirt
bikes and ATV’s as a kid, but even more so was making modifications. He has competed in both snow and
grass drags and has had a hand in building some of the fastest sleds to date. Derek started his tuning
career with Dobeck Performance and also spent time with Boss Industries. He founded Pure Logic and now
has started Attitude Industries in 2007. If you can think it then Derek can help build and tune it.
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